Anyone over 30 remembers that in the US, there used to be questions about kosher chewing gum in the 70s and 80s. The "Paskez" brand gum was rather lame, and what people used to love getting from Israel was kosher "Bazooka Joe" bubble gum (with enclosed comic).
Of course, those days are long gone in the US, as there are many kosher chewing gums (or so I'm told) and in Israel, there's a plethora of options; MUST, Bazooka, Hubba Bubba, Orbit, and many others with kosher certification.
I admit, I never always understood the Hebrew comics as a kid, nor did I understand why Bazooka Joe's friend always had his sweater pulled up over his nose.
Regardless, Elite (Bazooka Joe's) has started a 2 million NIS campaign to pick a "new" friend for Bazooka Joe (and I doubt it will be called Bazooka Joe Settler).
Stay tuned, as Elite is due to launch their quest for a new Bazooka friend in the very near future. (source in Hebrew, here)
Wherever I am, my blog turns towards Eretz Yisrael טובה הארץ מאד מאד