A Peek into a Mind

Hmpf. Deadline of the copywriting course’s final project is nearing. Today I need to go an approve my concept. The problem is… I don’t have one! We had a month working on the concept, most people already have most of the work ready, including visual and ads and all. I was so busy the past month with the game development I only “woke up” 2 days ago. Now, everybody are coming with all the ads already prepared and I have, well… nothing really.

The issue of the final project we got was apolitically correct. The leading guideline was Be ashamed of what you do! For example, Shir is doing a campaign against old people. Others do against Fat people, against equal rights to women and I… Well, not surprisingly, I’ve decided to do a campaign in favore of discriminating WHITES because of their color.

Problem is - we don’t really have a whites-blacks issues in Israel, all most of us knows about it is from American TV shows or Movies. Anyway, I’m really under pressure as I have to be there in less then 3 hours (one hour of which is driving) and I have absolutely nothing to show. How pathetic.

So, lets start to find a concept.

What’s wrong with white people (compared to blacks)?

They’re Whites,
They’re not good athlets,
They can’t groove,
They feel they’re better then the non-whites (arrogants)

Anything else I forget?

So, lets find one thing that we can generate a campaign around.