Creativity in football ?
Just a really nice thing I’ve picked up at the forums of Brief, an Israeli site dedicated to advertising and copywriting issues.
It all revolves around football. Brazil vs Argentina, to be exact. The fans of Argentina posted posters that, well, reflected what they thought their team is going to do to the Brazilian team:

However, at the said game, it were the Brazilians who had won 3:1. The fans of Brazil decided to return the same coin, and with only a little modification, changed the whole message…

Who said football fans can’t be creative?!
July 16th, 2003 in
General